Toyota Motor Corporation, or simply Toyota, is based in Japan and is a part of Toyota Group - the world's fifth largest conglomerate. Prior to its establishment it was a division of Toyoda Automatic Loom Works. It has already produced its first engine in 1934 and its first car in 1936 sold under the name Toyoda. In 1937 Kiichiro Toyoda separated the division as a company called Toyota Motor Company. The name was changed to Toyota because it sounded better. Furthermore, in Japanese Toyota is written with eight brush strokes, which is a sign of wealth and fortune. Also, Toyoda means "fertile rice paddies" and the name distinguished the company from associations with farming. It was not until 1990 that it introduced its world-wide logo, which includes two ellipses forming the letter T for Toyota and a third ellipse, which encircles the first two. During WWII Toyota produced mainly trucks and after the war it was on the verge of bankruptcy. With change in management and huge orders from the US military during the Korean Was the company managed to merge out of the crises and started focusing on investing in equipment. In 1957 it exported its first car to the USA - the Crown. The 1960s were times of expansion, research and development and by the end of the decade, Toyota exported its one-millionth unit and has become a worldwide car manufacturer. The 1970s and the oil crises further boosted up Toyota's sales, especially on the US market, where a huge demand of small cars opened up. During the 1980s Toyota began introducing new brands including its luxury division Lexus in 1989. This trend was preserved in the 1990s as the company aimed to enter different markets including the full-sized pick-ups and hybrid cars. It turned out that Prius is the world's best-selling hybrid car. At present Toyota is the largest automobile manufacturer in the world in terms of sales and production (OICA, 2009). The company has always focused on providing positive experiences from owning a Toyota, manufacturing quality vehicles, proving environmental and social responsibility. The present portfolio of Toyota vehicles includes hatchbacks (iQ, Aygo, Yaris, Matrix, Auris, Prius), sedans (Camry, Corolla, Avensis, Yaris, Prius); station wagons and estates (Venza, Corolla, Avensis), liftbacks (Avensis, Prius), coupes (Yaris), MPVs (Verso, Urban Cruiser), minivans (Sienna), SUVs (Highlander, 4Runner, Sequoia, RAV4, Land Cruiser), trucks (Hilux, Tundra, Tacoma). Specific technical information for a number of Toyota car models may be seen after clicking on the car model names from the list provided below.
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